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Gamification is Nothing New to Marketing Research

Gamification has historically played an important role in marketing research.  Researchers have known for a very long time that participation is rarely motivated by altruism or the simple joy of...

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Qualitative Research Design: 18 Selected Articles from Research Design Review

I began Research Design Review back in November 2009 with the intention of delivering corporate clients, providers, and students of qualitative and/or quantitative research with a resource for thinking...

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The Importance of Socioeconomic Status in Research Design

There has been a lot of press lately for a paper recently published in Proceedings of the National Academy of Sciences by Paul Piff (a PhD student at UC Berkeley) and three of his colleagues at...

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The Impact of Visual Components on Online Survey Response

Although researchers are always looking for improved ways to design their studies in order to maximize cooperation and completion while minimizing item nonresponse or other sources of error, now seems...

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Defining “Marketing Research” by Scientific Principles

Terry Grapentine and Roy Teas advocate in the spring 2012 issue of Marketing Research magazine for a revision to the American Marketing Association’s definition of “marketing research.”  They argue...

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Insights vs. Metrics: Finding Meaning in Online Qualitative Research

The use of projective techniques in qualitative marketing research has become an accepted as well as expected practice in the industry.   Focus group discussions and in-depth interviews (whether...

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A Best Practices Approach to Social Media Research

Last month’s post – “Insights vs. Metrics: Finding Meaning in Online Qualitative Research” – talked about “social media metric mania” and the value of off- and online qualitative research tools “that...

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Managing Ghosts & the Case for Triangulation in Qualitative Research

The most recent issue of the American Psychological Association’s Monitor on Psychology includes an interview with developmental psychologist, Jerome Kagan.  In this interview he talks about...

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Fast & Slow Thinking in Research Design

The November/December issue of ESOMAR’s Research World is largely devoted to behavioral economics (BE), an increasingly-popular topic in marketing circles.  In it, various researchers discuss the...

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Questions & Answers: Selected Articles from Research Design Review

In October 2011, 18 articles appearing in Research Design Review pertaining specifically to qualitative research design were published in the paper, “Qualitative Research Design: Selected Articles from...

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